Imagine a sprawling, glittering city, whose spectacular expanse holds all the luxury you could dream of. Here, the towering skyscrapers form one of the most iconic skylines in the world, with the warm desert winds blending perfectly with the ocean breeze. Once a humble fishing village, Dubai is now one of the most sensational holiday destinations out there, and for good reason…

The highest standards of 5* service

When you stay in Dubai, you’ll see for yourself why it deserves its reputation. Here, ‘Five Star’ represents a whole new level of luxury compared to what you’re used to: the opulence, exceptional quality, and dedicated service are a step beyond what you’ll find nearly anywhere else. From infinity pools whose shimmering surfaces capture the boundless beauty of the city and sky, to the richly-appointed suites and hotel venues, every inch of these 5* paradises is overflowing with wonder.

In these resorts, you’ll discover indulgent club lounges where the food and beverages are as sublime as the views, daily complimentary sundowners and canapés, and such an extensive offering of benefits that you’ll be utterly spoilt for choice and indolence. If you want an experience of the very best, check out Burj Al Arab, called the most luxurious hotel in the world: a towering behemoth that stands 321 metres tall, crafted to resemble a billowing sail at the stunning Dubai beachfront. This monolith is an irreplaceable part of the city skyline, and is peerless as a place to stay…or, if you prefer, as a landmark to admire from your choice of vantage point.

Experiences as iconic as the skyline

In Dubai, unforgettable experiences are everywhere, with so much variety and plenty that you’ll be blown away. Explore the sea with gorgeous sunset cruises on luxury yachts, or take a quad-biking trip into the sprawling dunes of the desert. Thrill-seekers can freefall from 4000m in the air over the Arabian Gulf, right above the magnificent man-made islands of Palm Jumeirah, or soar at 80km/hr above the city itself with the XLine Dubai Marina – the longest urban zipline in the world.

The zipline is far from the only ‘greatest in the world’ marvel in Dubai; you can also take a ride on Ain Dubai, the world’s largest and tallest Ferris wheel, or have afternoon tea up on Burj Khalifa, the tallest building in the world. Any of the three will offer you a glorious view of the city and its surrounds – the perfect way to immerse yourself in the true scale and spectacle of this magnificent metropolis. There’s also helicopter tours of the city, or balloon trips across the warm, bright desert sky; so many ways to quite literally elevate your holiday to the highest level. What could be better than a bird’s-eye view of Dubai?

Helicopter flying over Atlantis, The Palm

Soar above Dubai’s skyline

Luxury and leisure in equal measure

Relax or play to your heart’s content; there’s certainly no shortage of options. It seems half the world comes to Dubai to unwind, and it’s easy to see why – either at your chosen resort or out in the city, you’ll not want for ways to indulge yourself. If you’re seeking the utmost in luxury relaxation, many of the resorts in Dubai have spas so sublime that they’re attractions all on their own. From sumptuous treatments and massages that will leave you awash in bliss, to the calm and serenity of their surrounds, any visit to one of these marvels is certain to soak your troubles away.

On the other side of enjoyment you’ll discover all the leisure activities you could dream of. If you want to drift across the beautiful water of the Arabian Gulf, there’s no shortage of luxury vessels to climb aboard. If golfing is your cup of ‘tee’, Dubai is just the place for you, boasting a range of 18-hole championship courses of great renown – including the acclaimed Emirates Golf Club. Meanwhile, if you’re more in the mood for some retail therapy, there are other famous features of Dubai that make particularly fantastic attractions…

Family enjoying a yacht cruise in Dubai

Enjoy an unforgettable Yacht Cruise

Shop ’til you drop – in style

In Dubai, the idea of a shopping mall is taken to a whole new level. Have you ever visited a mall that had an entire aquarium inside? What about an ice rink? What about both in a single mall?

Here in Dubai, that’s exactly what you’ll find, with epic sites like the Dubai Mall itself providing the most marvellous shopping-and-sightseeing package you could ask for. Walk through the immense underwater tunnel in the aquarium and marvel at fish, sharks and rays spiralling above and around you, then head to any of the many outlets in Fashion Avenue to take your pick of the most chic apparel and accessories in Dubai. This is only one of the renowned retail venues of the city, with others like City Walk, Dubai Festival City, Ibn Battuta Mall and more all providing an inspiring experience of the city’s thriving culture.

Two women shopping at the Dubai Mall

Shop til you drop at the Dubai Mall

A foodie’s paradise

If you want to experience a destination the right way, you need to make sure to take a thorough sampling of its food…and Dubai certainly doesn’t disappoint in that regard. With hundreds of nationalities living in Dubai, the variety of tastes and tantalising culinary experiences is nigh to endless, and the city is eager to make certain you experience the best of it. From fantastic in-resort restaurants to the wonders waiting beyond, you’ll discover Michelin-starred dining, sumptuous street food and famous hotspots all across the city.

Many hotels and resorts in Dubai will offer generous Dine-Around programs, allowing you to dine at a range of local restaurants and eateries with ease. You shouldn’t let that discourage you from exploring further afield, though: with so much to taste, it would be a shame to miss out. Enjoy the traditional Emirati cuisine and its endless varieties of rich and fragrant flavours, eat by the sea at Burj Al Arab’s Scape restaurant…or even dine underwater at Atlantis, The Palm. In its dining options, as in all things, Dubai is well-worth the visit.

Dining, Dubai

Dine out at Dubai’s finest restaurants

Book your unforgettable Dubai holiday

There’s luxury, leisure, and lavish experiences galore – what more could you ask for? With so much to look forward to, now is the best time to browse our range of fantastic Dubai hotels to find the perfect fit. Alternatively, our experts are always ready with the latest offers, so feel free to give us a call on 020 7749 9220 and discover your deal today.

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